World-Class Strategic Business Communications
Business Ink is a world-class provider of strategic business communication services that helps public and private sector organizations run their business and grow their business.
A unit of CSG, Business Ink creates and manages customized solutions using a data-driven technology-platform that generates the right solution for the right audience. Every day, clients trust us to distribute critical, time-sensitive business communications at the right moment, whether the call-to-action or information is sent through postal mail, email, online postings, or digital media. More than 500 organizations across the U.S. depend on Business Ink for their strategic business communications.
The Problem We Solve
Americans today are deluged with written and digital communications. Each day, a household receives hundreds of messages, but relatively few resonate. The challenge is to construct multi-channel communications programs that break through the marketplace clutter and induces the desired consumer behavior.
Business Ink helps business and government entities achieve this goal by producing and distributing breakthrough communications that clearly articulate the message and express it with powerful visual appeal. Business Ink’s communications make it easier for your customers to understand the communication and take the intended action.
We deliver a wide range of cost-effective, high quality solutions.
- Redundant IT servers and FTP communications with formal Cyber-Security protocals to guard all data and processes
- Variable digital full-color imaging operations to personalize and customize communications
- Conventional offset 4-color printing operations
- ePresentment communications to accelerate payments
- Email communications and tracking
- Text communications and confirmation
- Intelligent inserting and mailing operations
- Automated kitting and fulfillment operations
- National distribution from coast to coast to speed delivery and ensure no disruption in business
- Tracking and auditing from receipt of data to mailbox
Our teams create the strategy to increase revenue and market share.
- Acquire new customers
- Upsell product or solution with more features
- Cross-sell products—offer new products to existing customers
- Increase the purchase frequency of your customers
- Build customer loyalty and renewals
- Accelerate customer response via digital and mobile channels
- Identify the most profitable and least profitable customers
- Raise the response rates of hard-to-reach consumer populations
- Use effective analytic and sophisticated models to accelerate marketing growth
- Reduce customer acquisition costs by increasing the effectiveness of your marketing communications efforts
Our experience and long-standing reputation in this industry assure you that we will readily assemble the right resources to manage, package, and distribute your high-profile data and content.
In today’s interconnected world, market conditions are more dynamic, challenging and complex than ever before. Change is constant, and being reactive isn’t an option – you have to already be ready. Communications and digital services providers need to offer innovative products and services and deliver a seamless customer experience, all while running efficient business operations and dealing with increasing price pressure, evolving delivery models and new competition at every turn.
Some may see this kind of change as an obstacle, but we see it as an opportunity. We’re here to untangle the ever-growing complexity of communications and digital services, and to help you thrive and succeed, no matter the challenge.
CSG is a leading business support solutions provider and a trusted partner to some of the most well-known companies in the world. We’ll help you tackle the complexity of a changing business, bringing more than 35 years of experience supporting the world’s most respected communications, media and entertainment service providers and making their hardest decisions simpler and smarter. We offer BSS and revenue management, customer experience and digital monetization solutions for every stage of the customer lifecycle so you can deliver an outstanding customer experience that adapts to your customers’ rapidly changing demands.
Our award-winning solutions are built on proven public and private cloud platforms, with out-of-the-box and managed service models that adapt to fit your business and enable the transformative change required to create personalized experiences that drive loyalty and retention.